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Of Sans and Serifs

Of Sans and Serifs
What's going on here?
I was recently tasked to create a series of typographical images, using only black and white glyphs of two font groups (serif and sans serif). The two fonts used are Neue Grotesk & Stempel Garamond. I'll walk you through the design process.


Physical Sketches
Where else does the design process begin but with physical sketches? Here they are! As you can see, I really wanted to create something with the glyphs that can be easily focused on. The ones I selected are what you'll see in the digital sketches. They were chosen because they had unique concepts that I really wanted to build off of. 


Digital Sketches
Here are the digital renditions of the previously chosen sketches. They seriously turned out a lot better than I had hoped, as actually using the negative space created genuine images. Out of the six, the two I moved forward with was the second and last images.

Variants
After choosing the previous two, I created 12 variants of each to expand on their concepts. I received feedback from an instructor that the sans serif was too linear and needed a sense of dynamic, which is why I created different angled renditions. The serif image needed more consistency but the negative space was a serious hit. 
The two final images selected was the 3rd from the right on the top and the first one the bottom. They simply had the strongest use of design principles with focal point, asymmetrical balance, and simplicity. 


Mock-Ups
Behold! The final images presented as mockups. These two present the strongest character and unique design principles. In conclusion, using iterations, negative space, and consistency are key to creating good designs. 
Of Sans and Serifs
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Of Sans and Serifs

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